Letterbox Marketing

Leaflet Marketing  -  or Door-to-door marketing has become an effective medium in which to spend your advertising budget. Leaflet distribution companies are extensively used by top businesses and government departments. Expenditure on leaflet distribution have risen and over 15 billion leaflets will be distributed annually to UK letterboxes Leafleting is probably the simplest and cheapest form of direct marketing for companies looking for a return on their investment

What is the best leaflet format?
It depends on the business you run. If you want your leaflet to be like a letter (an estate agent) then it could be A4, if you want to include some information but to keep it short, with some prices, directions and offers then A5 is the answer. For a shorter message, to use your flyer as a token, voucher or as a ticket, then A6 fits the brief.

As you are aware A4 is the standard printing paper, fold that in half you have A5, if A5 is folded in half again then we have the A6 –postcard size [ A6 is ¼ of the standard A4] Typically, a leaflet will be produced in these different sizes, A4, A5 or A6.

A4 - 210mm x 297mm. A4 size is best used for large amounts of information. The larger size of the A4 format makes it possible for double sided leaflets to be folded to produce multipage leaflets such as 4 page A5 leaflets, 6 page DL leaflets etc.

A5 -148mm x 210mm. A5 has room for a good amount of information and may be better suited to applications where size is a consideration such as mail shots or door-to-door leaflet drops. A5 leaflets can be printed on both sides.

Why not use a postcard instead?
We have specialised in Postcard marketing since 1992, utilising metal wall displays in trendy venues.  See our Postcard Marketing Section in our website.