Why a Postcard?

Postcards are a great way to advertise because:

• They inform the public
• They are free to take
• They are collectable
• They spice up the walls
• They can be shared with friends
• They can be posted

Self-selected Media
It is a completely voluntary source of information so brand recall is very high.

Multiplied Readership
Consumers share postcards with friends. This is a powerful endorsement of your message or product.

Placement
Our placement in leisure venues means consumers are in a relaxed state of mind and open to advertising.

Extended Life Span
Postcards are a collector's item which means that your advertising is around long after your campaign is finished.

Mobility
The mobility gives people a tangible reminder and reference to your product. Postcards can also form part of promotion handouts, magazine inserts, and so forth.

Double-sided Advertising Medium
A second message can be printed on back of your postcard, either to reinforce your message or as a joint venture with co-sponsors.

Postcard Campaigns Measure the Popularity of Your Advertising
Measuring the rate at which postcards are self-selected gives a good idea of consumer reception to your communication strategy. This is a more accurate measure than traditional media, which measures overall viewership of the medium in which you advert is placed, and not the specific viewing of your advert.

Functionality
Your postcard functions as an advertising medium but also as a mailing card, bookmark, puzzle and many more.

Postcard advertising says the RIGHT THING to the RIGHT PEOPLE at the RIGHT TIME..... Advertising with postcards makes REAL connections with REAL consumers.